By Ashton Pellom
The peanut industry is experiencing a wave of fresh leadership as key organizations welcome new hires dedicated to driving growth, innovation and advocacy. From marketing and communications to international programs and grower support, these new team members bring a wealth of expertise to their respective roles.
At the National Peanut Board, Dena Malsom has joined as vice president of marketing and communications and chief marketing officer. With a strong background in strategic brand development, Malsom will lead the board’s efforts to elevate peanut consumption and consumer engagement.
Joining her is Chris Fitzgerald, the board’s new director of brand and consumer marketing. Fitzgerald’s expertise in brand strategy and consumer trends will play a vital role in shaping campaigns that highlight peanuts’ nutritional benefits, versatility and sustainability. Additionally, Ashton Pellom has been named marketing and communications associate, bringing experience in digital storytelling and public relations to support the board’s outreach and engagement efforts.
At the American Peanut Council, Rana Tarraf has taken on the role of director of international programs, spearheading efforts to expand U.S. peanut exports and global partnerships. Meanwhile, Kate Maher has joined as membership manager, focusing on strengthening industry collaboration and engagement.
Beyond the peanut industry, another key partner organization has also made a strategic hire. The National Black Growers Council has appointed Dr. Dawn A. Mellion as executive director, where she will advocate for Black row crop farmers and work to advance agricultural equity and sustainability.
With these new leaders in place, the peanut industry is poised for continued growth, enhanced consumer connection and stronger advocacy, ensuring a bright future for America’s favorite nut.