From the airwaves to attire, state peanut groups extended their marketing efforts by utilizing the National Peanut Board’s co-promotion program funds in 2024.
Alabama Peanut Producers Association
APPA’s ¾-ounce peanut bags got a refreshed look to promote peanuts at events and reach 180,000 peanut fans. The new design puts the peanut plant and sustainability at the forefront.
Florida Peanut Producers Association
FPPA took to the airwaves to promote peanuts through iHeartMedia Florida ads reaching 3 million people. The 30-second segments promoted peanut health benefits, sustainability and allergy prevention.
Georgia Peanut Commission
GPC hosted a harvest tour for social media influencers to learn about peanut farming and processing, research and humanitarian efforts. The influencers garnered 18,000 interactions with their online followers.
Mississippi Peanut Growers Association
MPGA engaged with school nutrition professionals and nurses in the state through conference exhibits. They reached 150 school nutrition directors with peanut allergy management information and 600 registered nurses with early introduction messages to help prevent peanut allergies.
North Carolina and Virginia Peanut Growers Associations
NPGA and VPGA both featured the new We the Peanut campaign on logoed apparel. In NC, board members and staff wore the nutty attire throughout the year’s industry events. In VA, growers and other supporters showcased the new hats in their communities.
Oklahoma Peanut Commission
OPC promoted peanuts at the annual Oklahoma Farm-to-Table Festival, reaching up to 200 visitors, including families and state leaders. They distributed peanut samples, promotional items and educational materials.